The natural evolution of a pretentious garage band into modern rock artists...
Brent Black / www.criticaljazz.com
I don't like garage bands. I like pretentious garage bands even less. For music of any genre to survive and hopefully thrive on a level that will bring more listeners into the fold then one must be ready to accept change...Yes, I am talking about becoming more "commercial." There is a big difference between commercial and sell-out but remember this one very important point, there is no nobility in being a broke ass musician or music critic.
El Camino was o.k. but to be honest there was not much that had me jumping up and down with critical glee, until now! A contemporary evolution of sound finds The Black Keys a bit more user friendly with some synth driven sounds and a more focused lyrical intent. The traditional edge is still there but the sound is now all grown up thanks to a production team that includes Danger Mouse. Right now the hard core fans seem evenly split while they compare Turn Blue to the sound of "other bands" yet they never mention a specific band name, interesting. A few have tossed out the name Pink Floyd but a few ambient synth riffs does not a fair Pink Floyd comparison make. The release is heavily produced but the sound and the band are given ample opportunity to breath as is evidenced by tracks such as "Weight of Love" and the somewhat more familiar sound of "In Time."
Albert Einstein viewed insanity as doing the same thing and expecting different results. Works well in music too. It would be insane to walk away from a band that is and has consistently developed their craft to and for a new audience with each subsequent release. New fans looking for great music should have a field day with Turn Blue!