Saturday, September 21, 2013

Mack Avenue Records Showing Some Love To The Vinyl People!


Mack Avenue Records is proud to continue their vinyl release program with French-American vocalist C├ęcile McLorin Salvant. The program has released seven 180-gram vinyl LPs since it began in 2009, beginning with Christian McBride's Kind of Brown and then returning in 2012 with McBride's The Good Feeling as well as The New Gary Burton Quartet's Common Ground. 2013 has also seen the vinyl releases of Kenny Garrett's Seeds From the Underground, Stanley Jordan's Friends, Kevin Eubanks' Zen Food, and Yellowjackets' Timeline.

"Our commitment to this medium is underscored by our willingness to represent each artist's work with double LPs," says Al Pryor, Executive Vice President of A&R for Mack Avenue Records, "providing music lovers with all of the artists' performances that are
available on their CDs with enough real estate to insure the widest dynamic range possible for each pressing."

McLorin Salvant is scheduled next in this lineage of great vinyl releases. Her debut album, WomanChild, has received critical acclaim since it's release earlier this year. The New York Times says, "If anyone can extend the lineage of the Big Three - Billie Holiday, Sarah Vaughan, and Ella Fitzgerald - it is this 23-year-old virtuoso..." The young chanteuse has turned heads at jazz clubs all over the world since starting her professional career just three years ago.

"Like most other music fans, we at Mack Avenue Records have watched with delight the resurgence of interest in vinyl as a medium for music reproduction in the marketplace. We settled on Record Technology Incorporated for manufacturing and Kevin Gray as the engineer responsible for creating the lacquer masters used in the manufacturing process," explains Pryor. "Mack Avenue Records opted for RTI's HQ-180 three step process using virgin vinyl and limited runs on the stampers that press the LPs to insure the best possible results. The extra weight of a 180 gram pressing offers a flatter LP, coupling more securely with the turntable, delivering more music with a lower noise floor to the listeners' home stereo."

Mack Avenue's vinyl releases are distributed physically through RED Distribution.